The Night and Fugitive Two Impressive Books - 1266 Words

At the beginning of 19th century, the form of anti-Semitism becomes more serious. Germanys seems to isolate and eliminate Jews. When the Nazi Party, led by Adolf Hitler, comes to power in Germany in 1933, it wants to set up the Perfect Nazi state. The Nazi wants to stamp out any opposition to their rule, so they set up a system of camps, for instance, concentration camps, death camps for holding people that they see as â€Å"undesirable†. Lots of those â€Å"undesirable† people are Jews. From 1933 to 1945, about six million Jews are murdered and it is called the Holocaust. The Holocaust is the greatest single case of mass murder in history and is difficult to ignore. After World War II, survivors of the Holocaust tell their†¦show more content†¦Faith is the strongest support. Life is full of ups and down, people cannot change the world but they can, hold onto their faith to be able to go through the bad times. As a young boy Elie is a devout Jew and only lives with God. He is taught that God is everywhere in the world, that nothing exists without God. After Elie experiences how Jews are exterminate inhumanly by Nazis, he losses confidence of God. â€Å"Never shall I forget that night, the first night in camp, which has turned my life into one long night, seven times cursed and seven times sealed. Never shall I forget that smoke†¦Never shall I forget those moments which murdered my God and my soul and turned my dreams to dust. Never shall I forget these things, even if I am condemned to live as long as God Himself. Never† (Wiesel 34). This famous quote reflects that Elie’s faith is destroyed. He wants to know why the merciful God could just stand beside to look those horrible behaviors to his people. But soon he returns back to his faith. â€Å"Behind me, I heard the same man asking: Where is God now? And I heard a voice within me answer him: ... Here He is—He is hanging here on this gallows† (Wiesel 65). W hen his sick and would die in any moment, Elie prays to God. God always stays inside Elie’s heart and she forces him to go forward, to sweep a road through the thistles and thorns. In addition, religion gathers people together. Elie comes from a deeply religious JewishShow MoreRelated Survive by Love, Faith and Will1719 Words   |  7 PagesWiesel, a Noble Peace Prize winner in 1986 who wrote the novel Night based on his experience as a Holocaust survivor. Night is the record of Elie Wiesel’s memories of the Holocaust. This work of literature is about his experience with his father, Chlomo, in the Nazi concentration camps at Auschwitz and Buchenwald between 1944 and 1945. Another book that effectively describes the theme of the Holocaust by Canadian poet Anne Michaels is Fugitive Pieces, for which she received many prizes such as, OrangeRead MoreGood Night And Good Luck And Badlands Compare And Contrast970 Words   |  4 Pages Good Night and Good Luck, and Badlands are two very unique movies. Both poses very interesting narratives, with underlying messages and symbolism. But, what makes them stand out the most, is their artistic and technically driven visuals. One is full of beautiful and romanticized colors. The other uses black and white to portray depth and struggle. Two vastly different approaches, but equally powerful in their own ways. Good Night and Good Luck and Badlands, both use their visual ascetics to motivateRead MoreThe Civil War And Abolition Of Slavery2509 Words   |  11 Pagesammunition, artillery harnesses, and carts to carry ammunition. Little did Lee know that Confederate thieves would steal all the food meant for the 30,000 Confederate soldiers. Just their luck, they would go through another sleepless, starving, cold night. All he could do now was keep moving forward till he reached a town with food for his troops. Which happened to be Farmville, just 19 miles away from Amelia Court House. As Lee finds a way to feed his troops and get to the Carolinas, it is Grant sRead MoreThe Shawshank Redemption Essays3087 Words   |  13 Pages century and based on, professional horror author, Stephen King’s 1982 novella Rita Hayworth and the Shawshank Redemption, features golden cinematography from Roger Deakins, a touching score from Thomas Newman and is filled with impressive acting, especially from Morgan Freeman (Red). However, possibly the most imposing character in the film, is the oppressive Shawshank State Prison itself, which looms in every scene. The Shawshank Redemption builds considerable impactRead MoreEssay on The Odyssey21353 Words   |  86 Pagesthe narrative includes many places - Olympus, Ithaca, Pylos, Pherae, Sparta, Ogygia, and Scheria. In Books 9-12, Odysseus narrates the story of his travels in the years after the fall of Troy, and this narrative includes other far-flung places, such as the island of the Cyclops. The main action of the poem takes place in Ithaca, after a disguised Odysseus reaches there in Book 13. In Books 13 to 24, Odysseus is slowly reunited with his family and takes revenge on the suitors that have beenRead MoreA Picatrix Miscellany52019 Words   |  209 Pagesthe Fashioning of Images† VI. The Picatrix: Lunar Mansions in Western Astrology VII. W. B. Yeats and â€Å"A Vision:† The Arab Mansions of the Moon On Ritual and Talismans Picatrix Astrological Magic Aphorisms Extracts on Planetary Ritual Clothing Twenty Two Benefic Astrological Talismans Astrology, Magical Talismans and the Mansions of the Moon Ritual of Jupiter An Astrological Election of Mercury in the First Face of Virgo for Wealth and Growth XIV. Invocation of Mercury On the Decans and Tarot XV. XVIRead MoreShort Story11492 Words   |  46 Pagesout was a business card with an address on it. Joel was sure he could even see a smile begin to break out upon the stony face of Jack as he handed the card to him. â€Å"Seven thirty tonight, dont be late. Mr Davi doesnt tolerate lateness.† Scene Two Unhappy Hour It was approaching dusk and business had returned to its usual dire self at OBriens Irish Fun Bar. Yesterdays events now seemed like a distant and surreal dream. Nonetheless, Mike Stein still displayed a beaming smile as the image heRead MoreAuditing Cases22626 Words   |  91 Pagescompany. Conditions for Nonconsolidation of SPEs A company was not required to consolldate both assets and liabilities of the SPE into those contained on its own balance sheet, and it could record gains and losses on transactions with the SPE, if two conditions were met: 1. An owner independent of the company had to own a â€Å"substantive† equity interest (at least 3 percent of the SPE’s assets, and that 3 percent remain at risk throughout the transaction). 2. The independent owner had to exercise controlRead MoreOrganisational Theory230255 Words   |  922 Pages. Organization Theory Challenges and Perspectives John McAuley, Joanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of work

The Outsiders Essay - 1418 Words

The Outsiders Essay – Describe an interesting theme from a text you have studied. Explain why this theme is interesting. In the novel â€Å"The Outsiders† by S.E Hinton an important theme is family and friendship. This theme is interesting because it shows us how when you’re family you come together to look after each other no matter what. The theme of friendship is also interesting because when your friends you support each other through everything and anything no matter what the consequences are. In â€Å"The Outsiders† the theme of friendship is also a main interest because despite peoples differences they can come together through a common interest or factor, which is what happens in â€Å"The Outsiders†. The Curtis boys have no parents as†¦show more content†¦The theme of family is interesting in â€Å"The Outsiders† because it shows us that family cares about each other can a family will do anything too keep it together even if that means having massive consequences and that family is forever and will always support you no matter what the circumstances are. The Greasers go to extreme lengths to help and protect their friends. When Johnny killed Bob to save Pony-Boys life it was an instinct that Johnny had. He said â€Å"They were drowning you pony, I had no choice.† Johnny saw that his friend was in trouble so on instinct his priority was to save Pony-Boy which meant killing Bob, but he did it anyway to save Pony’s life. This shows us that Johnny cares so much about Pony-Boy that he would do anything to save him even if it meant murdering someone and possibly going to jail. When Pony, Johnny and Dally went back to the church and saw that there was a fire Pony felt responsible so he went to rescue the kids then Johnny went after Pony-Boy when Pony-Boy was out and was waiting for Johnny to come out the church the roof collapsed on him and Dally went in to save Johnny even though it meant risking his life. Both of these examples show the theme of friendship. This theme was important because friends will do anything to help each other and be there for each other, and tell each other everything and anything. Friends will always be there to the end. S.E Hinton wasShow MoreRelatedOutsiders The Outsider Essay1005 Words   |  5 Pages How does it feel to be an outsider? You might not know how it feels, but Ponyboy does for sure. S.E. Hinton writes The Outsiders. The Outsiders takes place in the mid 1960’s in Tulsa, Oklahoma. In The Outsiders, the theme of the story is to not judge people based on their appearance. A teen gang in Tulsa, the Greasers, who are constantly on bad terms with the Socs. When one of the rumbles turns into a bad situation, involving Johnny killing a Soc, Ponyboy and Johnny take off to live in a churchRead MoreThe Outsiders Essay1092 Words   |  5 Pages The Outsiders Essay: The Hero’s Journey â€Å"Fear has two meanings-forget everything and run or face everything and rise. The choice is yours†(Quotations and Quotes). Johnny Cade chose to forget everything and run, but soon realized running didn’t help him forget the past. In The Outsiders, Johnny goes through the heroic journey by the fact that he faces a harsh reality that brings him to committing an act he never thought he would, which in the end led him to becoming a hero. His story starts withRead MoreThe Outsiders Essay1036 Words   |  5 PagesAccording to a study by Professor David Pyrooz conducted at Sam Houston State University about adolescent health in the U.S., nearly 1.5 million youth in the U.S. are gang members. This shows that the book, The Outsiders, written by S. E. Hinton is more relevant to modern society than one may think. The story takes place in the 1960s and is about Ponyboy Curtis, a member of a low class gang of kids from age 14 to around 20 who call themselves the Greasers. They are in constant struggle with the upperRead MoreEssay On The Outsiders1313 Words   |  6 PagesWell then. After spending three months getting beaten up by an old goblin, I’m gonna get beat up by a buff orc. â€Å"Larek and Garul,† Glitsnab announced, â€Å"prepare to fight.† The other trainees snickered and laughed as I shambled around with a wooden sword. Garul†¦ he was the strongest of us orphans. A giant of an orc, over seven feet tall and with bulging muscles. They say he’s a bastard of the Mountain King himself†¦ and it was a fact that he had never suffered defeat. â€Å"Well, Larek,† the orc snortedRead MoreEssay on The Outsiders1554 Words   |  7 PagesThe Outsiders ‘The Outsiders’ is written by S.E. Hinton. It is set in the 1960s in a town in the USA. It is about the conflict of the two main teenager gangs called the Socs (short for Socials) and the Greasers. The Socs live on the West side where they live a supposedly better life with everything that they want and the Greasers live on the East side with nothing much but anger and jealousy about the Socs who always seem to be privileged in every way. The conflict (a state of disharmony Read More The Outsider Essay1420 Words   |  6 Pages Topic: The Outsider is not about the murder of an Arab but about the inability of society to understand Mersault’s Detachment In The Outsider, Meursault is ultimately punished not for the murder of the Arab, but for his lack of adherence to the social codes governing appropriate behavior after his mother’s death. In this respect we can argue that Camus novel is not about the Arab’s murder but it is about the inability of society to understand Meursault’s detachment. The murder trial turns intoRead MoreThe Outsiders Essay808 Words   |  4 Pagesexists between people groups. Throughout the novel â€Å"The Outsiders† by S.E. Hinton, this idea is very prevalent as the two gangs battle it out only to realize that the only way to make things right is by really trying to understand each others viewpoints. When social classes are in place, they tend to fight against each other, but the only way to really solve the problem is by putting down the weapons and just accepting one another. In The Outsiders, it is obvious that the two social classes do not enjoyRead MoreEssay On The Outsiders735 Words   |  3 PagesSerious events can cause change in a persons life. S.E. Hintons novel The Outsiders tells a story about a teenage boy, Ponyboy, that lives with his brothers, Darry and Sodapop. Pony and his gang are all poor Greasers so they are constantly mugged by the privileged Socs. Since the Socs and Greasers do not get along and are constantly fighting each other, the kids are almost always injured. In The Outsiders, Ponyboy learns a lot of important lessons because of the events that take place. Pony learnsRead More the outsiders Essay494 Words   |  2 PagesBanned Book Report nbsp;nbsp;nbsp;nbsp;nbsp;The Outsiders, by S.E. Hinton was written in 1967. This novel tells the story of the conflict between two different social groups, the greasers and the socs. The socs were the socials who lived in the rich part of town, and the greasers were the lower class youths. This novel tackles issues such as violence, class conflict, and prejudice. The novel takes place in the early sixties. The Outsiders examines how two different groups compete, and uniteRead MoreEssay on The Outsiders912 Words   |  4 PagesThe Outsiders The title of the story is The Outsiders. S.E. Hinton wrote it. Dell Publishing published the book. The main characters include Ponyboy, Darry, Soadapop, Dally Winston, Johnny, Cherry, Two-Bit, and Marcia. This story is about a guy names Ponyboy who is a â€Å"greaser†, a member of a group of lower-class youths who wear their hair long and greasy, wear jeans and ripped-up T-shirt, and are at odds with the rich-kid bullies known as the â€Å"Socs†, shorter name for socials. One day, as

Determinants and Policy Implications

Question: Discuss about the Determinants and Policy Implications. Answer: Introduction A supermarket is a huge form of self-served shop providing diverse varieties of household commodities including food, medicines, clothes etc. The difficulty of certain factors across the food industry and its magnitude of competition lead to the insight that the link between farm and retail prices is meaningless. So between the local farming retailers these supermarket giants must co-exist to create greater diversity and allow a fair amount of competition. The Australian supermarket industry is essentially dominated by certain entities like Coles, Woolworths and ALDI with around 1000 supermarkets and other malls and retail outlets. Over few decades, though the development of the Australian agricultural sector is largely led by the supermarket industry, at the same time, one must always keep in mind that there has to exist some level of protection which would allow the operation of small agricultural businesses unaffected. This will inject competition in the agriculture market. They are diverse entities. Woolworths owns a conglomerate of retail businesses across general discount retail, groceries, electronics, hardware, liquor and hospitality. Coles also operates in the same businesses and extends in insurance products, industrial safety, coal mining, chemical and fertilizer operations. There has been substantial contribution of Coles and Woolworths on the Australian economy via huge employment and other opportunities that facilitate local farmers by providing broader access to end-customers. Australian customers have also gained substantial benefits from the growth of Coles and Woolworths because bigger range of products is accessible to them at affordable prices now. This is mainly due to large size of their operations that helps them to negotiate with manufacturers a substantial amount of production at low cost. In spite of all these advantages it is observed that the rising operation of these entities in the retail sector has resulted in some drastic negative externalities. Findings There exist immense competition between Coles and Woolworths has bipolar effects. It lowers the prices charged on consumers and promotes innovation of their product base. On the other hand, forces the suppliers to find efficient techniques of production. But it is observed that the highest-growing products in Australian grocery sector are cigarettes, pharmaceutical commodities, nicotine and certain stimulants like caffeine (IRI-Aztec research report 2014). This reflects the fact why Australians are having growing obesity and declining health due to bad non-nutritious diet. Market power means a disproportionate effect on the terms of trade. As the market share of retailers increases, their participation becomes gradually important in market supply. This comprises of expansion in manufacture, distribution etc. Both Coles and Woolworths are expanding their duopoly throughout the country. This is pressurizing smaller businesses in rural areas as they are not capable to compete with these giants. Hence there is a loss of income and employment of the family-owned businesses. In order to avoid competition, both these entities are practicing Bargain-price marketing by decreasing the prices of commodities substantially lower than the ongoing market rate. This increases their sales enormously at the expense of the livelihood of numerous small farmers. This is mainly because the favorable effects that farmers experience from larger market exposure, may not be enough to generate their expenses and re-investment in their businesses. In the long run, if the cost of advertisements of these entities increases then it may threaten complete non existence of small farming class in the agricultural sector. The Australian agri-businesses are already facing the problems of high debt levels and climate change. In addition to it, the strategies of Coles and Woolworths on the food market is imposing drastic effects on small farmers, as they realize enormous reduction in margin of profit. Lowering cost and typical manufacture demands from Coles and Woolworths, force farmers to decrease their prices. In order to survive in this market, the farmers will install economies of scale to decrease cost of production. This gives rise to centralization of food production which in turn diminishes bio-diversity among cultivated crops. This further leads to loss of food quality, water stresses, diseases etc. This makes the food supply highly prone to environmental shocks. Distributional network of supermarkets also imposes risks on the economy. Concentration of stock in certain warehouses is prone to security risks. It may also result in lack of fresh and nutritious food supply in the rural areas. All these things create an unstable food supply with increased vulnerable to price and supply shocks. Both Coles and Woolworths are using celebrity chefs to broadcast their slogan of fresh and local food to consumers which in turn increases their costs. But this cost burden is passed mostly to the cultivators thus decreasing their farm gate profits. The significant importance of Coles and Woolworths in consumer accessibility is forcing the domestic suppliers to produce some ideal commodity which matches their specifications and standards. This pressurizes them to use capital-intensive production technology. When these commodities fail to meet the particulars stated by Coles and Woolworths, it leads to substantial amount of food wastage due to its perishable nature. Predominant continuation of this process may drastically affect the economies food security in the future (Food Waste in Australia - Future Directions International, 2012). Coles and Woolworths are increasing their range of Home-brand items (RSPCA-approved chicken and eggs products), produced joint venture with certain manufacturers. Huge amount of these products are produced and sold at cheap rates. As these goods are cheaper than branded merchandise, it is making extremely critical for independent brands to obtain market exposure and compete with these home brands. These privately-labeled goods have also decreased the product range offered by the conglomerates (Deloitte Research Report, 2013). The trend in standardization is moving towards banning food supply from certain farming systems (Victorian Farmers Federation). The Australian Farm Institute argued that these strategies will kill the Australian productivity and will incur new costs in the society. All these practices actually restrict the capability of small domestic farmers to make their decisions diverse and diminish the competitiveness in the domestic food market. Recommendations In order to enrich the survival of small businesses where these imperfect market conditions, the government should step in. The courts should be assigned the power to enforce divestiture in required fields. At the same time there must be prevention of the influence of bureaucrats over the industry for bribes. This requires strict financial audits by the government. The small independent farmers should be empowered and protected financially such that market control is more evenly allocated, so that local farmers gets more space to access consumers. Though privatization is an easy ladder to technological growth and commercializing higher proportion of output and input gives higher returns but all these favours the large supermarket entities at the expense of the small farmers. It is evident that investment on agricultural research and development has given immense returns all over the world. Therefore these small farmers require more space to compete with the large players in terms of input, irrigation, technology, finance and marketing. So the Australian government authorities should emphasize more on the construction of rural roads knowledge generation and other infrastructure because sustainable agriculture growth and food security in Australia depends on the performance of small and marginal farmers. Contract farming is a crucial proponent that would help marginal cultivators to overpower the problems of finance, marketing and inputs. The agricultural sector being the most trade-exposed component of the Australian economy should be protected from currency fluctuations and volatile prices. To hedge the risks of climatic change and low soil fertility, the agricultural lands should be well irrigated. The government should launch various competition policies that would keep up the competitive nature of the market. The models of self help groups and co-operative societies can also be used as promising tools to help the marginal farmers. The gap between the consumers prices can also reduced through these processes. Conclusion Market power is the main concern in Australian domestic food market. Intense duopoly power of Coles and Woolworths possess tremendous challenges to small local farmers, which forces them to struggle hard to exist among these giant entities. Due to the persistence of deflation and higher demand for production makes the small food businesses non-sustainable and possess potential threat to domestic food security. Though in the short run, these market conditions benefits consumers but in the long run the situation may differ. Government should take actions to ensure that retail market does not crash the market power balance between the economic agents of the food chain. If the growth of these giant retailers is unrestrained, then it may destabilize the food sector and damage the food security of Australia. However, it should also see that the interests of the shareholders of these companies are also served because they are the employers to more than 400000 people in Australia. Thus the government should optimize its priorities over both the dimensions by preventing price wars in the economy and expanding the economic pie simultaneously. But in recent time we see that ALDIs growth in enormously increasing. This is even a bigger threat to the Australian economy because in either way it will offer no positive impact on the domestic farmers. This is because ALDI being a foreign (German) brand will promote its own domestic products in the market. This will lead to huge flow of profit from the Australian economy thus drastically effecting potential to invest in the future. The domestic investment will wither away and imported commodities will thrive in the market. References Ali J., Singh S.P. Ekanem E. 2009, Efficiency and productivity changes in the Indian food processing industry: Determinants and policy implications, International Food and Agribusiness Management Review, vol. 12, pp. 43-66. Chakravarty K., Sridhar V., Bhardwaj P. Bhattacharjee N., 2007, Rural Retailing The next phase in retailing, confederation of Indian industry, YES Bank, New Delhi. Farhoomand A. Choupal E., 2008, Corporate Social Responsibility: Case HKU 765, University of Hong Kong, Asia Research centre, Hong Kong. Gorton M., Sauer J. Supatpongkul P., 2009, Investigating Thai shopping behavior: Wet markets, supermarkets and the Big Middle, International Association of Agricultural Economists Conference, Beijing, August 16-22, 2009. Kearney A.T., 2010, Expanding Opportunities for Global Retailers: The 2010 A.T. Kearney Global Retail Development Index Report, A.T. Kearney, Vienna, VA. Mergenthaler M., Weinberger K. Qaim M., 2009, The food system transformation in developing countries: A disaggregate demand analysis for fruits and vegetables in Vietnam Food Policy, vol. 34, pp 426436. Minten B., Reardon T. Sutradhar R., 2010, Food prices and modern retail: The case of Delhi, World Development, vol. 38, pp 17751787. Moustier P., Phan T.G.T., Dao T.A., Vu T.B. Nguyen T.T.L., 2010, The role of farmer organizations in supplying supermarkets with quality food in Vietnam Food Policy, vol. 35, pp 6978. Reardon T., Henson S. Gulati A., 2010, Links between supermarkets and food prices, diet diversity and food safety in developing countries. Trade, Food, Diet and Health: Perspectives and Policy Options, eds Hawkes C., Blouin C., Henson S., Drager N. Dub L., WileyBlackwell, Hoboken, NJ, pp. 111130. Schipmann C. Qaim M., 2010, Spillovers from modern supply chains to traditional markets: Product innovation and adoption by smallholders, Agricultural Economics 41, pp 361371. Singh S., 2009, Spencers Retail - Inclusive Value Chains in India-Linking the Smallest Producers to Modern Markets, Harper M. World Scientific, Singapore, pp. 7688. Reardon T. Timmer C.P., 2007, The supermarket revolution with Asian characteristics. Reasserting the Rural Development Agenda: Lessons Learned and Emerging Challenges in Asia, eds Balisacan A.M. and Fuwa N., Institute of South-east Asian Studies and South-east Asian Regional Center for Graduate Study and Research in Agriculture, Singapore. Reardon T. Gulati A., 2008, The Rise of Supermarkets and their Development Implications: International Experience Relevant for India, IFPRI Discussion Paper 00752, International Food Policy Research Institute, New Delhi, India.

What is a Product Hierarchy and Why Does it Matter

A product hierarchy is a method of classifying your company’s products and services by their essential components into a logical structure. There’s a good chance you’ve encountered a one while shopping online: Women’s – Fall Collection – Jacket – Wind Breaker – Blue But product hierarchies aren’t just for fashion brands. They’re equally important for any businesses, even if you only have one core product. Free Actionable Bonus: Looking to elevate your content strategy? Get our our complete guide to creating a content strategy, plus a free content planning template and a list of 30+ places to distribute content What is a Product Hierarchy? Here is a simple hypothetical example of what a hierarchy might look like for a computer store: Looking at the picture this may seem like an obvious and simple concept. However, the impact is quite profound: it establishes a common language across your entire organization. An effective product hierarchy establishes a common language across your entire organization. Click To Tweet Why Does a Product Hierarchy Matter? Walmart, Costco, The Home Depot. These companies all have a hand full of subsidiaries, hundreds of product lines, and millions of products. With so many moving parts, you may think it’s a bit of an organizational dumpster fire. Yet, thanks to their intuitive and well-planned product hierarchy, it’s any but. But that’s not all. When done well they can also support the user experience, SEO, and internal search. User Experience The best user experiences let people complete their task quickly and effortlessly. You or I could visit The Home Depot’s website and find a 50-pack of stainless steel finishing nails in seconds. When shoppers can follow intuitive and helpful product structures, they will have a much easier time navigating to where they are trying to go. SEO The SEO value of product and category pages has been well established. A robust hierarchy offers multiple opportunities to create keyword rich content. Over the years we’ve written more than 1,000,000 product and category pages for big brands. We’ve seen first-hand how well-written hierarchy pages can support SEO. Internal Benefits One final benefit that shouldn’t be overlooked is how a hierarchy supports your employees by allowing anyone in your organization to be a product advocate and deliver a consistent message about what your product does, who it’s for, and its value. An effective product hierarchy allows anyone in your organization to be a product advocate and deliver a consistent message about what your product does, who it’s for, and its value. Click To Tweet How to Develop a Product Hierarchy Developing a product hierarchy isn’t an easy task. That’s because it can be difficult to drill down to the core need and key features. Step 1: Drill Down to the Core Focusing in on the core product need can be difficult. One approach that may help with step 1 is to start with your company mission statement. For example, Salesforce’s is a â€Å"Customer Success Platform that empowers companies to connect with their customers in a whole new way.† On the surface, this mission may seem simple, but it’s packed with useful information. â€Å"Platform† – Salesforce is an integrated ecosystem of software. They wouldn’t create a new product that doesn’t fit within the larger platform. â€Å"Connect with their customers† – Salesforce is about connection. So, add-ons like email marketing automation and community building software fit perfectly within that mission. â€Å"In a whole new way† – Salesforce is focused on innovation. The platform incorporates artificial intelligence and modern design that lets users work smarter and faster. This is purely an example, but it illustrates the point. Step 2: Choose Your Key Categories or Features For companies with lots of products, the next step is to build out your hierarchy with your key categories. For companies with just one product, this step is about highlight key features. While there is no â€Å"right way† to structure a hierarchy, I encourage you to err on the side of simplicity. Ideally, your categories should also reflect how the product is positioned to the customer. Step 3: Optimize for the New Hierarchy Once you’ve agreed on the core product and key features, you can begin to optimize it. There are 2 main things I’d like to highlight here: 1. Optimizing product titles 2. Optimizing category pages 1. Optimizing Product Titles With your new hierarchy in place, you can create a naming convention based on the tiers. Create standardized product titles makes it easier for both customers and staff to search for products. 2. Optimizing Category Pages A product tree offers several opportunities to create highly targeted web content for each category page. While the length and design of these pages will be determined by the types of business you’re in, these pages can offer plenty of SEO opportunities. Step 4: Scale Your Product Hierarchy As the business grows, so too will your hierarchy. If you’re planning on adding a new product line or feature, think about how it fits within the hierarchy. If it doesn’t fit, that may be an indication that the product isn’t a good fit for your business. That said, your hierarchy doesn’t need to be completely static. There’s nothing wrong with expanding the categories if they support the overall mission. Product Hierarchy Examples Example 1: Shopify Shopify’s product hierarchy centers around their main product, an ecommerce platform. Features such as payments and shipping support the core product. Example 2: MailChimp MailChimp is â€Å"an always-on marketing platform for small businesses.† They base their product hierarchy on customer needs (create, connect, automate, optimize) with more specific products and product features below those. This illustrates how a product hierarchy can guide future product decisions. MailChimp only recently released their landing page builder, but you can immediately see how it supports the overall hierarchy. Conclusion Product hierarchies are useful ways of classifying and categorizing your products. An effective product hierarchy can help guide product decisions, help staff articulate your product’s value, encourage positive user experiences, and even support your SEO strategy. Do you need a website content partner to support your product hierarchy with category page content and product titles? We can help.